From Lowe to Grey, Ogilvy to DDB. He has launched credit cards to low slung jeans, and everything in between. Introduced Vodafone to Egypt, IKEA to Malaysia and Bingo chips to India and very recently launched India’s first high performance electric motorcycle to convince the die-hard petrol head that there is indeed a better world out there. He loves creating integrated ideas that work across platforms, luxury branding, neuroscience-marketing and selling to the cynical.